There’s nothing quite like living in the South. There is an inherent humbleness and kindness to those born and raised in the blistering heat of the Southeast. As a city that brings nearly 60 thousand students to the area every semester, and the place that over 110 thousand people call home, Gainesville is a unique blend of culture. But the diversity in hometowns and backgrounds of the city does little to affect the fundamental values that come with being located in the South.
The ideology of deep-rooted charm and hospitality has grown to be a stereotype the South is proud to call true. From school and work to leisure and relationship, creating a well known Southern Lifestyle. So, you may find yourself asking, “what really is Southern Lifestyle?” If you weren’t born and raised south of the Mason Dixon line, there’s probably some ambiguity in the phrase.
Southerners have taken this integral part of their upbringing and incorporated it in all aspects of life. This, in turn, creates a demand for quality goods that support the active, connected lifestyle of residing in the South. Palmetto Moon, a Southern Lifestyle store, provides just that. The flagship location in Charleston, South Carolina, opened in 2002. Since then the retailer has grown to 18+ locations throughout the Southeast, with the newest storefront located in Celebration Pointe.
Palmetto Moon focuses on providing quality products that support intermingled values of Southerners throughout all aspects of life. Known for making an occasion out of everything from game days to Sunday brunch, Palmetto Moon offers clothing, home decor and more that allows Southerners to step up their hosting game while retaining their Southern charm style.
A large part of Southern Lifestyle resides in loyalty. And we all know there is nothing bigger in the South than the loyalty one has for their college football team. Palmetto Moon is just as ingrained in the SEC and ACC as the rest of us. They offer everything from jerseys and t-shirts to business casual wear and wall decor featuring your favorite teams. (Go Gators!)
Another aspect of the ideal Southern Lifestyle is the incorporation of the outdoors into everyday life. Children and adults alike enjoy the beating sun and sprawling nature throughout the Southeast on a regular basis. While it gets a little cold in the winter, most of the time the South is lucky enough to have pleasurable weather for barbeques, fishing, camping and a slew of other outdoor activities. Palmetto Moon recognizes how entrenched Southerners are in the surrounding nature. To make sure you are prepared for any adventure, the retailer carries popular brands like Patagonia, Columbia and YETI to make sure you have the gear you need to enjoy the South’s natural beauty in style.
Connection to the community is extremely important in Southern culture. Many residents of the Southeast are in clubs or organizations and they actively give back to the community whether it be through churches, volunteering or otherwise. Palmetto Moon recognizes this important aspect to Southerners and offers products that also give back to the community. Brands like Puppy Love and Southernology give part of their profits back to charity.
Southern Charm, Southern Hospitality, Southern Lifestyle; whatever you call it, it describes the innate combination of work, recreation, family and friendship that makes living in the South a unique experience. Palmetto Moon, focuses on bringing quality goods that reflect those overarching values of life in the South. Whether it be clothing to protect you from the beating sun, YETI products to keep your drinks cold, stylish pairings for game day, or home decor, Palmetto Moon is bringing Southern Lifestyle to Gainesville.
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